Steam, Apple and Google have created convenient ways for users to find and install software by means of important advances in digital content delivery — commonly expressed to end-users as “app stores.” The success of these platforms over the past 10 years has meant that users have grown to expect and demand the kind of ease-of-use and seamless purchasing experience that these platforms provide.
However, this success has also produced a number of challenges for the industry. These include:
1. Monopoly
Developers are increasingly having a hard time selling their software outside of these walled gardens which result in large commission fees and loss of control over their own customers.
2. Discovery Failure
As the catalog of games continues to grow, gamers are having a harder time discovering the right kind of content.
3. Missed Opportunities
The relatively new phenomena of streamers and gaming influencers has created a new opportunity for game marketplaces to reward and pay users for their play time.
This White Paper sets out to explain not only the problem faced by Players & Developers today but also how Ultra is best positioned with a solution.
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