SnapCoin Whitepaper

Snapparazzi is a revolutionary Blockchain-based platform where users get paid for the media content they generate. Snapparazzi revolves around users creating photos and videos which can be sold to TV, newspapers and other media outlets. App users therefore become freelance reporters whenever they film or photograph events of major importance during their daily lives.

Snapparazzi permanently solves the problem of incomplete media coverage. With over 2.3 billion smartphones in the world in 2017, every user can become a potentially unique and unrivalled source of exclusive footage and photos of newsworthy events. When an event of political, social or entertainment value occurs randomly somewhere in the world, a TV or news crew is not always there to capture it. However, anyone with a smartphone and the Snapparazzi app can record it and earn money by selling it for broadcast to a willing buyer – be it a local news station, a global media giant like CNN
or Fox, or an online news outlet.

With Snapparazzi, media viewers worldwide can finally access exclusive photos and videos that they might otherwise never see. In addition, media companies can source exclusive footage in real-time and in a very costeffective way – avoiding the costs and obstacles associated with film crews and reporters. The ubiquity of smartphones, and their increasing number, guarantees an enormous market for content that gives the public more information, improves the quality and thoroughness of news reports and challenges the barriers of censorship. Snapparazzi’s media content market is powered by the SnapparazziCoin. This Ethereumbased token is used for every transaction and payment within the Snapparazzi platform. The immutable ledger technology of Ethereum, in addition to immediate transferability, ensures that all payments are instantaneous, secure and recorded permanently. This enables Snapparazzi users to be paid wherever they are in the world and media providers to buy content from anyone in the world. Video and photo prices are agreed on by

parties on a case-by-case basis through an open action system, depending on quality, marketability, subject etc. Snapparazzi earns money by charging commissions on the transaction value of the generated content. Large scale and regular buyers of content (i.e. global media Snapparazzi users that generate high volumes of content are also provided special fees to ensure that they maximise their earnings Snapparazzi earns money by charging commissions on the transaction value of the generated content. Large scale and regular buyers of content (i.e. global media giants) are offered special commission schemes that lower their overall fees. Snappa- razzi users that generate high volumes of content are also provided special fees to ensure that they maximise their earnings.

The Snapparazzi’s offer aims to disrupt a video-on-demand and digital ad spending markets, which will be worth $90 billion and $285 billion respectively by 2020. Through the direct P2P and C2B provision of video content in real-time, three main parties benefit:
– Content Producers – Who can monetise their videos immediately and securely.
– Media Companies – Who can instantly source unique content from around the world, at a very low price compared to traditional buying channels.
– Media Viewers – Who can view never seen before content produced by other Snapparazzi users and also have the opportunity to be financially rewarded.

“You share your footage with us. We share the profits with you!”

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SnapCoin Whitepaper

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