Introduction – Designing a New Video Infrastructure Verasity is developing next-generation video player technology. This infrastructure will enable Broadcasters, Video Publishers new and effective models for monetisation while improving the experience of watching video online.
There are many existing challenges identified with the online video space today. Verasity’s team of media, technology and blockchain experts are building a new model where publishers and Viewers transact directly on the Blockchain, removing the need for intermediaries. The Verasity Player and online video platform is fully functional and can be seen at: verasity.tv This includes the Verasity Player Wallet in action.
The “VRA” token is a new medium of exchange and reward for video creation, and viewing across the Verasity community. Anyone watching videos can earn VRA currency. If they choose to watch adverts or share the videos with their network, they will then receive further rewards in VRA. The platform gives publishers a variety of monetization solutions to choose from. Verasity’s mission is to help them generate more value from their content. All transactions of the VRA token will be tracked and stored on the Blockchain.
To ensure transparency and integrity for the whole video distribution economy, Verasity are developing a proprietary “Proof of View” technology. Every video view will be securely tracked and stored on the Blockchain. This provides the security, flexibility and scale to support a flourishing new environment for Content Publishers, Advertisers and Viewers.
The project vision is for the Verasity infrastructure to also be adopted across the wider web and the player technology embedded by thousands of publishers and streaming video across billions of devices. The technology is being built to be integrated throughout the current media landscape and technology stacks. This will help bring cryptocurrency to the masses and to make VRA the cryptocurrency of choice to power the future
of online video.