HotNow platform provides merchants in SE Asia with cost-effective, high-efficacy marketing tools, while encouraging merchants to transfer some of that value surplus to consumers of their goods and services. Given the impact of blockchain and surrounding technologies, the inevitable evolution of HotNow is an expansion of its current real-time marketing app and platform into a token economy. Its unique location-based services (LBS) already generate profits and increase market exposure for partner merchants, and deliver value and great content to its users. The platform will become a network that utilizes open source protocols, smart contracts, and (rapidly growing) developments in distributed ledger and other decentralized (permissioned) data structure solutions. As part of this next-step evolution of its proven business model, HotNow will transform into a gamified ecosystem based on an utility access token (based on Stellar Lumens protocol, symbol: HOT™) and micro-transactions. The HotNow token economy will reward its participants with HOT™ for every contributive economic activity they perform (every action made by buyers and sellers that keeps the HotNow ecosystem growing).
HotNow utilizes unique methods in the creation of its ecosystem with an emphasis on mechanics found in “freemium” video games and other game mechanics that increase shop conversion rates and enhance consumer engagement. Other innovations include individually-tailored loyalty programs for cash-based businesses and tools that enable merchants to create organizations and solve coordination problems such as creating shared loyalty programs and aggregating purchasing power. In addition, deep analysis of the spending history data of consumers can create “credit profiles” for individuals without financial history to enable these consumers to access micro-loans. For these, and other benefits that will emerge from our mission to help the unbanked and mom-and-pop businesses in SE Asia, HotNow asks for yoursupport in establishing HOT™.