Fabrk Whitepaper

A protocol for decentralized human networks – Authors: Nadeem Mazen, Ace Moghimi, Dr. Yasin Ozcan, Dr. Mohammad Ghassemi, James Moffet

OUR VISION
We believe in the power of human connection. There’s a fabric that connects us all. It’s not the desire to scroll endlessly or enjoy the special magic of internet ads. It’s not only about the fun we’re having together online. It’s about real connections, real opportunities – it’s about finally peering behind the curtain to see all the information available and all the content we’ve posted, on our own terms – and picking the single strand that takes us in the right direction. Perhaps it’s about finding the technology tools that legitimately help identify these meaningful strands. Rather than connection for connection’s sake, we envision a world where connections with your neighbors, colleagues across the world, unknown contacts, or family members create and deliver value with every interaction.

We believe in a world where users have the power to participate in the value they create, thereby bolstering and enriching the communities in which they participate. Humanity’s digital access to knowledge and social connection is broken, moderated by platforms that have an incentive to hold information back and deliver information haphazardly, or even counter to users’ and communities’ interests. Today’s dominant business model makes users the product more than it assures they are the beneficiary. Society is locked into a model that violates their basic human rights and diminishes their ability to contribute, earn, and share value.

We are on a quest to give these rights back to people. Rights in owning and protecting their data, privacy, and expression online. With people as the rightful owners of the data, the gates to data on social connections will open for companies so that they can create innovative products in service of their customers, both current and future.

This means FABRK users have true ownership of data – not just rights and incomprehensible terms of service, but physical control over all personal data and content.

On FABRK, you control your own data, and advertisers, employers, and other users send you value, directly, for anything you view or do. This is the fabric that holds us together.

This is the fabric of the future. FABRK: user-owned, users first, opportunities everywhere.

Abstract
Data is the new oil. Over the past 20 years, the world’s largest data-driven firms—Facebook, Apple, Google, Tencent—have come to dominate a sizeable share of human attention (multiple hours per day in the case of Facebook), primarily by building a moat around rich troves of their users’ social and behavioral data. Users provide data, create content, and view advertisements in exchange for a services platform that allows them to communicate and share digital content with the people that they know.

There is only one human social network. Existing social platforms painstakingly create their own private, locked-down description of it, user by user and relationship by relationship. As of 2019, the largest of these is Facebook, which describes some of the relationships between ~2.2 billion people. This situation can be likened to the creation of telephone networks in the mid-twentieth century, or of rail networks in the nineteenth. The network effects of scale result in monopolization by a few key players – which is inevitably broken, either by private leasing, regulation, or fundamental disruption.

FABRK is an open source, blockchain-powered, decentralized social networking platform and people protocol where users own their data and earn cryptocurrency (FAB) for content creation and consumption, digital labor, brand engagement, and other common online behaviors. Developers will have access to FABRK’s repository of user-shared social data, enabling an ecosystem of third-party social products built on the protocol.

The FABRK protocol can be thought of as a data brokerage that facilitates transactions directly between users and the social products they use, ensuring that data ownership is retained solely by users from which the data originated.

The FABRK protocol enables an extensible platform for the next generation of social products. FABRK allows its users to own and sell their own data, own and sell their own content, as well as get paid for viewing advertisements and engaging in other digital behaviors. Ultimately, this puts power, profits, and connectivity back in the hands of users.

The FABRK Protocol utilizes a multi-level Delegated Proof of Value (DPoV) consensus model, similar to Delegated Proof of Stake. Voting responsibility is distributed across participating users according to a combination of FAB token staking and a protocol-level metric representing the user’s historical contribution to the social network. Distributing voting power in this way allows for good actors to direct the development of FABRK Protocol in a straightforward and decentralized manner. Delegate Nodes, who process transactions and maintain the FABRK ledger, can earn newly emitted FAB tokens.

FABRK is open to third-party developers. The FABRK Protocol manages privacy and verification so that product developers can focus on leveraging the data that users’ have chosen to share, helping users discover the content, people and opportunities they are looking for. Our approach gives users and apps a standard protocol for monetizing and voluntarily exchanging data and attention while allowing users and product developers (rather than social platform owners) direct control over user experience.

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