Cajutel sarl is a Guinea-Bissau company under Swiss ownership. Its major shareholder also owns
DataCell ehf , which built and operated a crypto mining datacenter and assisted Wikileaks in credit
card payments in 2010. Furthermore he started Icell ehf, a mobile operator in Iceland in 2007 and
operated Emax a rural area wireless internet access network using 4G technology and Backbone ehf
which operates a encrypted backbone network in multiple continents and is laying fiber. The know
how on how to operate a wireless network in harsh environments can be easily transplanted into
other countries. In this project we are envisaging to build up a countrywide access network for
Guinea-Bissau and with a future expansion to neighboring countries to allow the large public to be
able to access the internet. Customers who have never had access to the internet before ever. This
is a pretty unique situation to touch such a virgin market and gives us the opportunity to grab the
market completely. Our vision is to build the most cost effective broadband access network and to
provide state of the art communications for its customers and thus create a big boost to the
education and economy. CAJUTEL will bring affordable, reliable internet communication to the local
market and is focused to provide the best performing mobile data network for Guinea-Bissau and
Guinea. CAJUTEL will be the fastest internet provider in the area for the public, outperforming the
existing operators offering by a factor of 10x to 100x with an at least 30% cheaper price. This
enables internet technologies not present in West Africa simply due to lack of bandwidth and too
high prices. It makes it affordable for the general public to get access to the internet. Thats why only
less than 2% have access today. So there’s 98% available to be grabbed by us.
The CAJUTEL management have strong telecommunication backgrounds and have all started up
several successful companies before, especially in mobile and internet.
Network & Infrastructure
At the time of writing, CAJUTEL is in process of acquiring all the needed licenses for its operation
and is working on a draft rollout plan and all the contacts needed to start operation nation wide. The
plan is to cover 75% of the population with highest speed internet access within 2 years. The
network infrastructure is in the final stage of being chosen based on previous experiences of the
various vendors picked. Network planning is done in house and completed for the first phase of the
CAJUTEL has a well thought through marketing plans to address the needs of the local market. The
main differentiators to the other operators are speed, availability and service quality. Given there are
currently only very weak low level players in the market, we are early field players backed up with
over 25 years of experience. This gives CAJUTEL a very good handle to address the local market
quickly. The marketing message will be heard loud and clear and people will understand in a split
second and we can take the market by storm. The demand is there, the competitors are almost non
existent. It’s gaining market share by acquiring new customers in a market which just have started to
feel the need for the service. A unique position. Its similar to what AOL did in the US when the
internet boom started, except, that this boom will be 10x faster growing due to the wide availability
of modern affordable technology.
Sales will be through direct sales in different of sale locations of CAJUTEL and through partner
companies such as computer vendors, Kiosks and the like. Word of mouth marketing is very easy
and will spread like a wildfire in such underserved markets.
Even though the market in Guinea-Bissau is relatively limited (there are 2million potential customers),
and the business case is aiming for a very pessimistic 5% population share in 4 years it still provides
a high return of investment and a high profitability. Adding Guinea with 10 times the population and
very similar situation increases the potential by a factor of 10. The key element in this is to keep the
operating costs down to the minimum while grabbing as many new customers as possible during the
time people start to use internet for the first time. The whole CAJUTEL business case is optimized
that way. This will give CAJUTEL a competitive edge which the existing operators have no way of
matching without similar investments. As these players ar big companies and have slow processes,
we will outperform them by large, meaning our infrastructure will be amortized by the time they get to
the market and we have a competitive advantage they can’t easily catch up.
At this time, CAJUTEL is looking for an investment of 30M$ to cover Guinea-Bissau and Guinea (the
big plan) or a minimum of 12M$ for the slower building plan to only cover Guinea-Bissau.
Use of Funds Requested
The funds will be used to build up the initial network and to fuel expansion an operating losses for a
year until the break even point is reached from where on CAJUTEL can fund its own expansion.
Break Even: less than a year, Return of Investment: under 4 years
For a full view of the financial projections a deeper look at the spreadsheet is recommended.