TrueChain (TRUE) is developing a public blockchain for real commercial decentralized applications. The blockchain is based on an improved PBFT consensus protocol that provides fast peer-to-peer communication, value transfer, and efficient smart contract infrastructure. TrueChain starts with digital advertising industry D-applications, but is preparing for supporting all commercial D-applications. As the needs for performance-demanding commercial Dapps emerge, TrueChain is going to become the next-generation public chain for commercial applications.
Technology Perspective: TrueChain not only provides protocol for faster digital asset transfer, it breaks some limitations of PBFT blockchains.
TrueChain implements CsC (consensus contract) and builds four functionalities on the blockchain: 1. Node incentivization; 2. Delegation protocol for unlimited validation nodes; 3. PBFT node incentivization protocol. TrueChain is building a strong development team & community globally.
Application & Commercial Perspective: The needs to develop Dapps from every industry is booming. Many Dapps will require high performance and low cost. However, supporting multiple performance-demanding Dapps is very hard on existing platforms. TrueChain provides such an infrastructure to host “real” Dapps from various industries. TrueChain will implement an abstraction layer of commercial contracts based on the business logic, and provide tools for developers, Dapp managers to friendly access the smart contracts. TrueChain wallet is easy to integrate as Dapps on TrueChain could publish their own digital assets and connect their mobile apps / website applications to TrueChain’s infrastructure.
Community Governance Perspective: TureChain Foundation has been setup to build transparent governance structure. The obligation of TrueChain foundation is to best serve the development of TrueChain project. The foundation has its own governance structure to offer technology management, community management, PR & marketing management, financial management, financial disclosure.
Why Digital Advertising First?
Over years, advertisers pay huge amount of money to buy fake clicks and fake users while publishers desperate to create robots to consume advertisers’ budgets, and platforms like ADX and DSP systems are non-transparent at all to both advertisers and publishers.
One of the fundamental reasons why frauds happen so often in digital advertising industry is that Internet based systems only solve the problem of connection. However, the industry needs transparency to cultivate honest business environment. Big data and AI solely cannot solve the problems because of lack of transparency and trust. Giant Internet companies may provide clients with some degree of trust but very little transparency, and clients pay much more than they should (a.k.a. the cost of trust). To solve this problem, we need both transparency and accuracy in a same system. Therefore blockchain-based digital advertising applications are needed.
For example, a decentralized ad exchange will provide an environment that is transparent, fair, and more cost-effective. Together with data and algorithms, it enables the three parties of advertisers, publishers and users to use shared data and find the right media for targets.
However, there is no infrastructure available in the market to support such Dapps. But we envision a future of blockchain backed ecosystem to give transparency back to participants in the industry, and reduce the level of cost for trust.
Many Dapps under the context of digital advertising will be performance demanding. Successful experience in such an industry will help TrueChain expand to many other fields and provide similar infrastructure with different business logic.
TrueChain
