As the Ethereum DAP ecosystem expands downstream towards B2C oriented applications, a key bottleneck will emerge where companies looking to scale rapidly will need to acquire end users at a rate that is greater than the adoption of blockchain technology by the mainstream.
RefToken aims to connect DAP developers with marketers and publishers that are best poised to deliver real user base growth via a trustless performance based instant payment structure secured against a smart contract, thereby sidestepping the issues of ad fraud that Google has described as the single “largest threat to the internet economy”
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