The world is stepping into the digital era. Marketing, like all industries, has the opportunity to transform itself by effectively engaging with the huge flows of data generated by billions of smart devices.
Whilst the technology used by marketers is highly advanced, marketing methods themselves are still stuck in the stone age. Theoretically, all activities in the digital world leave a trace. Advertisers dream of being able to track consumers throughout the journey from first impression to final purchase, however this currently isn’t possible because consumer’s digital traces are locked in ‘data silos’. This is due to a lack of cooperation between websites and poor data interoperability.
Data is a valuable resource, so we are using the blockchain to facilitate trustless data sharing so advertisers are able to track individual users across devices and platforms.
Whats more, for the first time consumers will actually be paid for the usage of their data.
Proton Network is a public chain for the digital marketing industry dedicated to achieving the two most desired goals in the field:
1. Cross application unified identity (UID).
2. A Blockchain digital marketing ecosystem.
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