PlayGame Whitepaper

The launch of digital distribution platforms such as Apple’s iOS App Store (2008) and Google Play
(2012) have contributed to the rise of indie game studios. The ease of entry to these platforms have
allowed game developers to bypass traditional large game publishers like Electronic Arts. The instant
accessibility to a large global player base conferred by these platforms allow indie game studios to
compete with established game companies and profit off the games they have passionately created.
Some successful one-man indie game studios that have generated millions in revenue include
Andreas Illiger’s Tiny Wings (2011) and Dong Nguyen’s Flappy Bird (2013). These were
commonplace in the early years of these platforms. However, established studios with huge reserves
and connections began entering the marketplace, causing indie game studios to struggle with
increasing CPI (Cost-Per-Installs) and competition F2P (Free-to-Play) Games. These F2P games
require a higher initial capital outlay of resources to be successful and are thus dominated by big
game studios.

The situation was made worse by the high commissions (30% off revenue) from platform providers
that reduce developer’s margins. Developers have also complained about the lack of transparency,
inefficient payment calculation and distribution. These platforms are also overcrowded with
thousands of games released daily. Top-grossing games that make up 50% of the store’s total
revenue dominated by established big budget mega studios. As such, these digital distribution
platforms are no longer the “Mecca” (champion and go-to-platform) for indie game studios.
The current crypto-revolution is a “God-send” solution for the game industry. It opens new
possibilities in game distribution and a new, emerging market of gamers (>1 million) engaged in the
Crypto-world who are eager to find new uses for their Crypto/Digital assets. Blockchain technologies
offers a decentralized, efficient, open, and transparent payment system than can be adopted in a
gaming platform, benefiting both developers and gamers. Moreover, features such as crowdfunding,
marketing, monetizing, acquisition, and retainment of users can be incorporated into the gaming
platform with blockchain. These features are what indie game developers and small-budget studios
need to survive and succeed in this increasingly competitive marketplace.

Game developers will no longer depend on traditional platforms to publish their games.
PlayGame.com is the first decentralized Crypto Arcade Playground that uses blockchain technology
to offer a simple world-class solution for game developers to fund their amazing projects. They will
be able to acquire, retain and monetize their games to crypto-enthusiasts, without having to worry
about payment discrepancies. PlayGame.com will be able to combat rampant piracy issues and
allow indie developers to compete on the CPI (Cost-Per-Install) war. Indie studios would have the
funds to hire good talent to design Free-to-Play games that have long development timelines. These
games would be able to compete with big game studios in this space where (paying) conversion
rates, ARPU (Average Revenue per User), ARPPU (Average Revenue Per Paying Users) and ARPDAU
(Average Revenue Per Daily Active Users) are diminishing from an overcrowded game development
scene.

PlayGame.com provide game developers with everything they need: technical solutions including
smart-contracts, marketing outreach with our easy to remember domain name: PlayGame.com,
advisory and management expertise driven by our team of 20 game industry experts.
PlayGame.com provide game developers an amazing chance to create games for Cryptoenthusiasts which is an emerging market. Fun games where people pay tokens to play and compete
to win more tokens of other cryptocurrencies. This solves the problem of acquiring, monetizing, and
retaining users for indie game developers.

PlayGame.com, together with game projects within its ecosystem form the PlayGame economy, a
space powered by PlayCoins that perform a variety of utility roles for Gamers and Game creators.
PlayGame.com solves the funding problem that often plagues new developer aiming to turn their
ideas into wonderful games. The transparent blockchain decentralized ecosystem backed by the
PlayCoins Economy makes it possible for game projects/idea creators to receive proper funding and
gives assurance for backers when they back projects that they see potential in.
Our mission is to help gamers, game developers, entrepreneurs, investors, advertisers, and other
future-thinking crypto enthusiastic people convert their game ideas into fully-functional games that
can be enjoyed by millions of people regardless of their location, origin, game devices or socioeconomic status. We have a roadmap and a working product and will be up and running by October
2018.

PlayGame website
PlayGame Whitepaper

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