Nestree Whitepaper

Market Overview

The Evolution of Messaging Apps
There are more than 3 billion smartphone users in the world, and nearly all of them use text messages to communicate with each other. All phones come pre-installed with an SMS service, but most people nowadays install an instant-messaging app the moment they purchase a new phone. These apps are now a smartphone staple, and instant messaging apps are one of the factors directly responsible for helping the smartphone become popular in such a short time. They directly increase the utility of smartphones exponentially by enabling instant communication for free, all around the world.

Instant messaging apps are highly scalable. Early implementations were built for use on computers more than 60 years ago, and offered only individual peer-to-peer communication. Messaging capabilities have since been expanded to multiple platforms and now offer a means of communication not only for individuals, but also for groups, organizations, and workplaces.

The Rise of Messaging Communities
Messaging platforms that can exchange real-time information are a natural venue for people to congre- gate in online communities. Such communities offer people a way to share opinions and information pertaining to specific topics of interest, such as hobbies or professional groups. This tendency to attract congregations has made it easier for messaging apps to retain users, and has also caused certain apps to absorb large portions of the market.

There are many forms of messaging communities that we can visit online. A variety of platforms ranging from independently operated websites and blogs to a wide range of social media and video platforms are all commonly used every day across the world. These platforms are now maturing, with some apps such as Facebook expanding their services to encompass many aspects of the community messaging ecosys- tem, while other platforms such as Steemit explore innovative ways to increase the value proposition of specific community types.

These new interactive communities have exploded in popularity across the internet. Such group conver- sations are extremely accessible and easy to create, allowing all participants to communicate in real time. In fact, Facebook Messenger has more than 2.5 million new group conversations every single day, and Telegram Messenger has millions of community group conversations with more than 30,000 people. In addition, the number of views generated by the 80 million users who participate in Telegram group conversations is 30 billion per month.

Interactive communities are propelling the popularity of messaging apps past even that of existing social media services, according to data from a Bi Intelligence report (as shown in Figure 1). Interactive commu- nities are offering new forms of social interaction that are proving to be the new standard for online communities of all kinds

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