LikeCoin aims to reinvent the Like by realigning creativity and reward. We enable
attribution and cross-application collaboration on creative contents. With a reinvented
Like button and our unique LikeRank algorithm, we trace content footprint and
reward content creators by Proof of Creativity mechanism.
Realigning rewards and creativity
In the Internet, rewards and creativity have been decoupled for long. This is especially
true for independent content creators and freelancers. In the early days of the Internet,
indies made money by selling their works online. All technical aspects of the Internet are
now dramatically improved, yet the revenue model is not. In fact, it is worse. Content
creators are not getting incomes but Likes. While some can take freelance projects and
advertising jobs, such model is rather indirect. LikeCoin protocol is thus designed to
monetise creative contents directly, so that creators can focus on creating great
contents rather than selling or looking for business models.
As technology evolves, everyone with a smartphone is a content creator of some sort. In
particular, some photos taken by smartphones may have quality and resolution as high
as single-lens reflex cameras. The crowds of freelance content creators and citizen
journalists are huge and the market demand is extremely high. Once rewards and
creativity are realigned, an explosive potential will be unlocked.