The vision of CFun, in the 24 months to come, is to subvert all existing ways of creation, till that of socializing! Everyone may build their own community via CFun, of which content is body and token is blood. Each individual, company and product would build homeland exclusive to themselves. CFun is to reshape tokenized online community, redefine content-oriented social intercourse through Blockchain; redefine the value of members of community by means of token, i.e. Tokenize Individual Creativity.
Many brands, entertainment companies, gaming companies have strong demands for IPs that meet their needs. Marketers want their customers to remember their brands as vividly as they do for “Three Squirrels” (a popular Chinese snack brand that promotes its brand with three cute cartoon squirrels) and are willing to pay for suitable IPs. At the same time, creators are actively digging for gold by creating new IPs, for instance, internet video producers eagerly working to create the next “Princess Promotion” (an internet drama series in China with great popularity and financial returns). Suitable IPs can attract users, help personalize the brand and bring customers closer,especially the younger generations.
Currently, the so-called Top IPs, which only accounts for less than 1% of the total IPs, hog the spotlight and trade at sky-high prices; however, the remaining 99% non-Top IPs (many are of high quality) are significantly undervalued and difficult to be monetized. On the other hand, a vast number of small and medium enterprises (SMEs, numbered about 40 million in China now) cannot afford and sonetimes do not need the Top IPs; but it is difficult for them to find suitable IPs that fit their specific needs. The concept of Intellectual Property (IP) has been distorted by the traditional market — in fact, any created content with fans can be called IPs, not just the Top 1% only.
CFun
