What is Bidooh?
Bidooh is the world’s first facial recognition billboard on the blockchain.
It delivers targeted advertising based on who they are and what they wear.
Bidooh displays the right message to the right person at the right time, all
controlled from an app in real-time.
The market and problem
Digital out-of-home advertising (DOOH) is growing at a phenomenal rate. The global billboard (OOH)
market is currently worth around $34.8bn per annum4 and is predicted to grow to $45.46bn14 by
2021. For the sector, this demonstrates unprecedented growth rate – significantly higher than the 4%
for traditional media.
Exciting as this is, the market continues to suffer from historic challenges that impact advertisers,
publishers and consumers alike. Of these challenges, the most often criticized are; the costs borne
by advertisers due to too many middlemen; misleading information of targeting efficiency; slow
speed to market; and ease of fraud.
A unique opportunity
Bidooh has developed its own intelligent and automated digital billboard advertising platform built
in the cloud that will leverage blockchain technology to address each of these challenges and more.
Now, for the first time, advertisers, publishers and consumers can all benefit from a truly global and
accessible digital advertising platform. We call it Decentralized Digital Billboards.
Developed, proven and already at minimum viable product (MVP) stage and live on bidooh.com, the
Bidooh platform enables advertisers to buy, upload and manage their own digital advertising in 10
second increments on any Bidooh supported publisher billboard screen anywhere in the world.
Using either desktop and mobile devices, advertisers will be able to accomplish this process in
minutes with the added benefit of selecting or reporting on key demographics including; age, gender,
beard/moustache, sunglasses/glasses, number of visits, visit duration, brand recognition, colors, hair
color, clothing color and type, value per visit, average dwell time, stores visited, group type, height,
body shape, ethnicity and emotion.
Publishers can quickly take advantage of the Bidooh platform by installing Bidooh screens at their
chosen locations. Where existing screens and infrastructure already exist, an easy to install, low-cost
Bidooh box can be provisioned. Both solutions enable publishers immediate access to Bidooh’s global
community and reach.
Commercially, this direct-to-advertiser approach removes most of the costly intermediaries involved
in the traditional advertising journey, creating a better value proposition for both the advertiser and
Blockchain use case
To enable complete transparency on the platform, Bidooh proposes to write all impression and view
data onto the blockchain. When an advert is displayed on a screen, the time-stamp and information
will be written to the blockchain. Similarly, when the computer vision cameras within the billboard
screen see people looking at the advert, that information will also be stored on the blockchain
ensuring that advertisers can be certain that their adverts are being displayed and seen in real-time.
This process adds a greater level of information transparency that goes beyond traditional footfall
counters and stores additional demographic information. The Bidooh platform eliminates the
historical reliance of trust, delayed or inaccurate reporting. This approach to storing the impression
data on an open digital ledger will be truly disruptive.