In the rapidly growing IT market, consumer data and information is the compet- itive power of the corporation. However, the problems in the rights and interests of the consumer who provide the information still needs to be resolved.
In the age where consumer information is used to produce value, the consumer must have the right to provide and refuse providing data, and this is reflected on the global policy basis and trend seen in Consumer Privacy Bill of Rights (CPBR), or the General Data Protection Regulation (GDPR) from the European Union (EU).
If the rights to provide consumer information and data is with the consumer, the advertisement profits and economic gains that result from the usage of consumer information should also be fairly distributed to the consumers. Ad-OS recognizes that consumer by existence can receive incentives as a productive individual, and aims to support consumer economy via ‘micro reward transac- tions’ which has been overlooked in the past.
Ad-OS Ecosystem seeks to help all entities in the advertisement market in addi- tion to consumers. For advertisement clients, accurate and effective targeting will be provided with transparent advertisement fee calculation. For advertise- ment agencies, fair evaluation and business expansion for creativity and effort will be provided.AmonD Whitepaper