This document outlines technical innovations both in the blockchain and patent pending-pending AI anti-fraud. The white paper and patent pendings describe artificial intelligence (AI) advancements that the Adbank platform’s owners will leverage to disrupt middlemen in the digital advertising space. In addition to Adbank’s technical innovations, this document will outline how Adbank business plan is different from existing strategies and will show how the company plans to disrupt the digital advertising ecosystem, through a strategy of acquiring existing ad networks.
Experts agree that Blockchain technology has the potential to address many of the major problems currently plaguing the digital advertising industry.
In 2017, an estimated $223.74 billion will be spent worldwide on digital advertising, with middlemen taking up to 75% of the investment, and advertisers losing another $16.4 billion to ad fraud.
“Just 25% of chief marketing officers’ (CMO) digital media investment reaches target audiences,” stated Association of National Advertisers (ANA) CEO Bob Liodice during his opening remarks at the ANA’s Masters of Marketing conference in October 2017. “This atrocity represents more than $20 billion of marketing waste, inefficiency, and ineffectiveness.”
If Liodice’s estimate is correct, $167.805 billion (75%) of the estimated $223.74 billion that will be spent on digital advertising in 2017 will go to middlemen, not advertisers or publishers. When fraud is added to that amount, the amount of investment not going to advertisers and publishers is $184.205 billion.
Whitepaper AdBank 2017
