It starts and ends with Bitcoin
Created in 2009 by Satoshi Nakomoto (a pseudonym), the world’s first cryptocurrency was a
response to the inherent lack of transparency and unwarranted third-party governance of
monetary transactions. The original “Proof-of-Work” blockchain concepted by cypherpunk Hal
Finney and reimagined by Nakomoto (presumably), offered a decentralized, hyper-transparent
ledger of all online transactions. Its open-source software lead the way in a new shift towards
verified cryptocurrency, akin to the growth of the Dot-com era of the late ‘90s.
Bitcoin, along with Ethereum, Monero, and Dash became Web 3.0’s Yahoo!, Ask Jeeves, Alta Vista,
and Mapquest. This mass proliferation of new cryptocurrencies created a destabilized economy of
unprecedented gains and losses, heightened by a lack of literacy regarding the form itself and the
speculation that came with it.
In turn, like the Dot-com bust that preceded it, a crypto-consolidation needs to occur, one that not
only increases literacy and stability, but provides meaningful value to customers beyond monetary
considerations. Like Google did with its crawl-based search engine and, later, the tech industry at
large, “cryptocurrency” needs a vanguard, especially in the wake of Initial Coin Offering (ICO) exit
scams such as LoopX’s.
Zest aims to decode cryptocurrencies for the everyday consumer, making the safest form
of monetary transactions feel even safer. Rudimentary computer skills and common sense
is all it takes to use Zest’s proprietary approach to Dedicated Masternodes. Each Dedicated
Masternode Pool is built on the principles of altruism and giving back to the global
community, establishing Zest as the world’s first cryptocurrency designed for cyclical
good. Whether it’s providing support down the block or across country borders, each fund
will give back to global initiatives across five key pillars to create value for both Zest
members and the causes they believe in.