The digital advertising market has been actively growing for the last 4 years; its size has exceeded
the size of the television segment in 2017. This is a historic event for the advertising market. One of
the most promising segments of digital advertising is programmatic advertisement, which shows
an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic
segments. According to the forecasts of Magna Global, the market size of advertising software will
reach $42 billion by 2020.
Nevertheless, despite these positive dynamics, the digital advertising market has many problems,
including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud.
As a result, all sides of the relationship suffer – advertisers overpay for each client involved, publishers
receive lesser rewards and consumers of advertising are dissatisfied with its quality.
Ubex proposes to solve these problems by combining all the advantages of programmatic
technologies, neural networks and smart contracts in a single system. Through this approach, Ubex
provides a transition from the traditional pay-per-click scheme to the payment for targeted actions,
which is the most fair and interesting model for all market participants.
We present to you the Ubex project – a global, decentralized exchange of programmatic advertising
based on neural networks and smart contracts. The mission of Ubex is to create a global advertising
ecosystem with a high level of mutual trust and maximum efficiency.
Advertisers can automatically purchase ad slots using the Ubex system. The programmatic system
automatically chooses ad slots that have the highest probability (calculated via neural networks
algorithms) to engage the target user. Procurement of advertising takes place in real time using
programmatic technology on the basis of neural networks with the application of smart contracts.
Neural networks contribute to the optimal distribution of the ads among available ad slots and the
smart contracts eliminate risks for advertisers and publishers by providing more transparency.