UTRUST Whitepaper


UTRUST will be a revolutionary payment platform that enables buyers to use their
favorite cryptocurrency in order to pay sellers (private or merchants). We provide
sellers with the safety and convenience of receiving funds in fiat currency, and offer
the best consumer-protection to buyers, by acting as trusted mediators. We
combine the best payment protection features of current generation fiat systems
with the innovative features of blockchain while blending in the unique features
provided by our own token.The UTRUST platform aims to provide the consumer protection
that buyers take for granted in traditional online purchases, acting as a mediator,
resolving conflicts and enabling the possibility of refunds to mitigate fraud,
while shielding the merchant from crypto-market volatility. We want to build
upon the best features of cryptocurrencies to enable fast transactions, lower fees
and low cross-border transaction friction, enabling merchants to sell to a growing
worldwide audience of crypto-holders. In summation, we aim to build a payment
API for marketplace integration that will become the crypto-contender to PayPal.
All aforementioned features we intend to integrate would make for an incredible
product in its own right, the first of its kind in the world of crypto-payments and one
that could be funded by venture capital investment alone. We decided to go a step
beyond creating an innovative idea and product, by offering the chance for anyone
in the world to become a supporter, leveraging the power of an Initial Coin Offering
(ICO) and issue our own UTRUST token (UTK) alongside the UTRUST platform.

In essence, the token will act as a contribution from our supporters, as a transactional
token, that buyers can use in the UTRUST Platform itself alongside other major
coins, and as a financial mechanism linking the UTK value to the UTRUST platform
value – our strategic value-coupling mechanism.

This is an ambitious endeavor intended to build a comprehensive software platform
from the ground-up, while bringing tangible value to our supporters, in the form of
token appreciation, and to the community of buyers and sellers, driving its future
growth in the form of platform transactions. We believe cryptocurrencies are
evolving to become much more than speculation and are here to stay in the minds
and wallets of consumers. This is a game-changer that we know can change how
merchants and buyers use cryptocurrencies and we believe that the only missing
link is a platform of mediation and trust. The UTRUST platform.

On August 28 2017, we opened a pre-ICO of $1.5 MM to observe community interest
in our project. After the round closure, and if it matches our expectations, we will
be targeting an ICO starting on 2nd November 2017, in order to obtain a total
financial leverage of $49 MM. This amount was further reduced to $21.375 MM for
the extension of the ICO’s deadline.

The funds will fuel our passion to disrupt online payments with cryptocurrency,
financing development of MVP (Minimum Viable Product), marketing operations,
merchant adoption incentives and team expansion. What we have achieved so far
is the result of the efforts of a diverse and highly-skilled team, who has targeted
our ambitious roadmap. At this stage we need your support, and dare we say, your

UTRUST Website
UTRUST Whitepaper