The current Television Ecosystem is broken. TV networks around the world are abusing their market power as gatekeepers to increase prices for advertisers, lower payouts to content creators and drive up subscription costs for consumers. They actively hinder innovation in content delivery and advertising technology in order to sustain their oligopolistic position and benefits. Many consumers are rightfully frustrated with the state of broadcast television. They enjoy the lean-back nature of a fixed program schedule, but would like to see more premium content personalized to their viewing patterns and interests. At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the television ecosystem, eager to acquire more power through data and access to consumers. TV-TWO o↵ers the community a solution in form of an Open Platform for those who are curious about cutting the cord. This includes:
First, an application for Connected TVs that blends traditional television with a personalized video stream o↵ering premium content at no subscription costs. The video stream can always be opened with just one click of a button.
Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. We propose a new ecosystem, where the trustless nature of the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. The Token for Television will be o↵ered to the community in a crowdsale. The TTV crowdsale is especially relevant for advertis- ers that are looking for sponsored reach on the Big Screen. The Network Utility Expansion Mechanism is inherent to our model. Since no additional coins will be issued after the Token Crowdsale and each token has the reserved right to show ads to a fixed portion of the TV-TWO user base, each consumer that comes to the platform boosts the utility of the token.