As the Ethereum DAP ecosystem expands downstream towards B2C oriented applications, a key
bottleneck will emerge where companies looking to scale rapidly will need to acquire end users
at a rate that is greater than the adoption of blockchain technology by the mainstream.
RefToken aims to connect DAP developers with marketers and publishers that are best poised to
deliver real user base growth via a trustless performance based instant payment structure
secured against a smart contract, thereby sidestepping the issues of ad fraud that Google has
described as the single “largest threat to the internet economy”