Merculet Whitepaper

Blockchain technology enables users and entrepreneurs, users and users,
entrepreneurs and entrepreneurs to collaborate efficiently via mathematics and
code without having to rely on a large number of intermediaries and middlemen. This
will disrupt the investor-consumer-producer relation globally!

We are living in an era with an oversupply of information towards consumers. The
excessive information not only becomes a burden to corporate growth but also
inefficiently bottlenecks the user traffic. The creation of Merculet utilizes the
blockchain technology, which focuses on the transformation from the Internet of
Information to the Internet of Value.

Merculet uses blockchain technology to transform the relations between consumers,
producers, and investors. It allows users to monetize their attention. Meanwhile, it
also helps enterprises grow their businesses by creating a virtuous feedback
ecosystem and the redistribution of the trillion-dollar value-driven economy.
Merculet has built an Attention Value Network (token: MVP). It connects both the
supply and demand sides of attention with an open protocol suite to promote a
virtuous circulation of the Internet of Value.

There are three core components:
1) The UAV (User Attention Value) evaluation system will scientifically measure the
value of the user’s attention while seamlessly integrating with traditional rewardpoint systems.
2) UATs (User Attention Tokens), which is the designated tokens for each
entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and
the value exchange between entrepreneurs.
3) Open Content Platform will be built based on consensus and driven by tokens,
becoming the sources of user attention, and encouraging all the users in the
ecosystem to actively promote the virtuous cycle of the global content
ecosystem as participants.

Merculet has defined partnership with some reliable partners for actual business
practice, such as Elex, with years of focus on overseas game distribution; Solo Ads,
with years of overseas traffic operation, commercialization of advertisements with
a well-developed product matrix; MagicWindow, with years of experience of
providing smart content distribution services to entrepreneurs.

Merculet Website
Merculet Whitepaper

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