HollyWoodCoin Whitepaper

Abstract

At the moment, entertainment industry, including such a creative direction as film
industry, is actively growing. The notion of cinematograph today consists of two
components: the art of filmmaking and the film industry itself, where movies are created
and shown to the public. In some countries the film industry is a significant sector of the
economy, capable of generating the incomes that are high enough. It should be
emphasized that cinema in general is also a powerful cultural propaganda tool.
Today the world’s largest (by the number of the movies released and the volume of box
office takings) is the US film industry. However, according to experts` opinions, it may be
soon overtaken by China in volume of box office takings (including due to the active
deployment of the cinema network). The film industry of India is also a promising one,
making its bet on the movies with the national specificity. However, the global market
will continue to be dominated by the Hollywood content. American film companies
(major ones): Warner Bros. Paramount Pictures, the Walt Disney Company will remain
the leaders of the industry. The main advantages of the US are their experience in the
expertise and selection of films, advanced film production and distribution infrastructure.
As for the integral performance of the sector on a global scale, the growth speed is
gradually slowing down. In 2016, according to the American Movies Association, total
world box office takings grew by only 1% compared to 2015, to 38.6 billion. In this case,
the driver of growth is Asia (Japan, India, China) and as for film distribution, the leader in
growth in the number of cinema screens is the Asian-Pacific region (+18% compared to
2015). It`s important to note that there is only the quantitative growth, while in the
developed countries there are qualitative changes (new technologies in cinema halls,
service range expansion, etc.).

The process of cinematic progress is closely interrelated with economic and technological
progress. The development of new technologies in the film industry and the ways of
selling video content, including new, innovative solutions to monetize films that will
increase its influence on cinematograph.

The film industry performs cultural, social and economic functions in the countries with
the developed film industry. The products of this industry in terms of sales in the modern world is the basis of mass culture and it represents itself as an integral part of the elite
culture.

The film industry plays an important role in the development of the economics, for
example, in providing jobs in the direct and collateral production and distribution; in the
development of a network of small businesses; in increases in the tax base; in the positive
trade balance.

A study of the film production financing in modern conditions is an important task, since
in the context of globalization the number of players on the global cinema market is
growing, new world centers of film production and new technologies of production and
distribution of films are emerging, causing changes in schemes of funds attracting and
returning; moreover, the global financial crisis creates additional problems for both
major studios and small independent companies.

According to the forecasts of researchers, film industry will be the one of the five leading
sectors of the world`s economics by 2040. The yield of the world film industry in the next
10 years will increase by a half. In the modern world, there is a dynamic development of
new film-production centers. This creates an increased interest in the problems of
development and specificities of national film production markets funding of the leading
countries.

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