HOQU Whitepaper

Abstract

Everyone is familiar with services such as Uber and Booking.com, but few people are
aware that, in fact, they are affiliate programs. An affiliate program is a marketing
model, where an affiliate intermediary is involved in a promotional campaign, and an
advertiser pays for end results.

Any advertiser can create their own affiliate program. They can do so independently
or by using existing affiliate program constructs. In the latter case, the advertiser
is subject to the affiliate’s costs, as well as the need to combat potential fraudulent
actions on the part of affiliates. Moreover, the affiliates lack trust in the advertiser, as
no one can be sure that results are not being concealed or tampered with.
Such shortcomings are absent when an advertiser relies on the services of an
affiliate network. However, costs rise as up to 50% of results could be commissions
paid for the affiliate network.

But, what if a solution could combine the benefits of both approaches? Introducing
the world’s first decentralized marketing platform – HOQU.

HOQU is a decentralized affiliate platform combining the performance-marketing
model with blockchain technology. The aim of the project is to create a decentralized
ecosystem, which will be used to build CPA services, ranging from affiliate programs
to affiliate networks and related products. HOQU integrates advertisers, networks
and affiliates into a single platform, significantly reducing the financial costs for all
market participants.

The project’s mission is to make the distribution of rewards in the internet affiliate
market more equitable, and to set new standards of transparency and efficiency to
benefit all conscientious market participants.

Our goal is to provide advertisers, affiliates, and affiliate networks with a new
service so that internet marketing becomes easy for its participants, thus creating a
decentralized ecosystem where market participants can openly interact.

HOQU Website
HOQU Whitepaper

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