Fluz Fluz Whitepaper

Abstract

Executive summary

The Consumer Problem
Consumers everywhere want to stretch
their money, especially when it comes
to essential household purchases like
telecommunications, food, gasoline,
travel, pharmacy, apparel and so on.
Currently, there is no adequate way
to bundle the purchasing power of
a consumer’s extended social network to
get cash rewards. The tools in place are
incapable of meeting customer demand
because they are time consuming and
complicated to use. At the same time
bargaining power is shifting away from
consumers towards larger merchants.
The decentralized cash back
solution

Fluz Fluz disrupts the traditional
shopping experience through an
alternate, more rewarding avenue.
In the current Fluz Fluz consumer
network model, all participants
make money, thereby creating
high consumer stickiness and
a sustainable business model.
Fluz Fluz’s stickiness is derived from
the fact that current network members
(aka Fluzzers) can generate
cash back rewards through their
everyday household purchases and
the purchases of their extended
social network. Fluz Fluz operates as
an instantaneous digital retail code
marketplace where consumption codes
can be redeemed at retail POS, and
generate Fluz points for the purchaser
and their participating upstream network.
In our binary network model each
Fluzzer’s network can grow up to 65,535
members through 15 downline network
levels. The total cash back is split 50/50
between the purchasing Fluzzer and the
participating network.
In the Fluz Fluz model, there are no fees
or hidden costs and only the network’s
consumption, the mere invitation of new
members is not rewarded.

Consumers are free to reflect their normal
consumption habits and preferences on
any of the available retail partners. As
long as the Fluzzer makes at least two
monthly item purchases of any value or
retailer through the network and remains
active on the site under a “give and take”
logic, he or she can generate cash back
through the purchasing power bundling.

Benefits for Market Participants
Consumers, our so-called “Fluzzers”,
can earn thousands of dollars every
month from their network’s combined
purchases. Moreover they can transfer
Fluz (cash back rewards or points) to
anyone in their network in an easy-touse
mobile environment. Fluzzers can
instantly begin earning cash without
changing their shopping or work habits
by digitally purchasing and redeeming
Fluz Fluz gift cards from a variety of
everyday retailers. Large merchants
benefit through Fluz Fluz by bundling
consumer demand and receiving
consumer insight. Smaller merchants
benefit by acquiring new customers who
are part of the Fluz Fluz network.

Fluz Fluz Website
Fluz Fluz Whitepaper

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