Datum Whitepaper

Abstract

The Datum network allows anyone to store structured data securely in
a decentralized way on a smart contract blockchain. The DAT smart token
enables optional selling and buying of stored data while enforcing data usage
rules as set by the data owner.

Every day we create 2.5 Quintillion bytes of data, and 90% of the world’s data today
has been created in the last 2 years alone. Data stored grows 4x faster than the
world economy and contributes to a substantial shift in economic power and
source of economic value.

A lot of this data is created by individuals or organizations; browsing the internet,
interacting on social networks, uploading personal files, syncing devices and
shopping online. This data is owned and stored by large private organizations in
huge data silos where it is susceptible to selling, tampering, extraction and other
exploitation. The originator of the data mostly loses control over its data when
signing up to various services such as Facebook, Google, Instagram, Snap, Twitter
etc., that offer ‘free’ services in exchange for exploitation of data, e.g. Google’s
Gmail service reading emails and showing targeted ads as a result.
Datum proposes a network run on a secure smart contract blockchain that allows
all of its users to retake control of their data, not just the personal and habitual
data they produce every day, but also data from the (IoT) devices that they control.

Datum encompasses the following key elements:
A fast decentralized data store allowing users to store structured data securely
running on a smart contract blockchain.
The DAT token enabling this data storage and sharing
The data marketplace, enabling individuals to monetize their data on their terms
Datum leverages BigchainDB and IPFS to provide an infinitely scalable,
decentralized data storage backend.

Data storage and data sharing is paid for by the DAT token.
The Datum network will consist out of 3 Billion DAT tokens, with 1.53 billion DAT
tokens available in a public token crowdsale.
The Datum network aims to provide entities such as researchers, companies or
individuals the most efficient and frictionless access to data while respecting the
data owner’s terms and conditions. By becoming a dominant data marketplace,
Datum aims to revolutionize the existing data market where data creators are
rarely paid for the data and the monetization happens by middle men who do not
add any value.

The Datum network will support initiatives that aim to increase control of data by
their sources (e.g. individuals). We aim to work towards a future where data is
first and foremost owned by their creator (e.g. an individual posting an image) and
where the creator can choose to share, monetize or destroy this data based on
their own purview.

This is in stark contrast with current data silos which collect vast amounts of
humanities data under restrictive licensing terms, e.g. an individual giving up most
rights to their image when posting it on Instagram. We feel that legislation in many
regions is being worked on towards giving back more control of user data to the
users themselves and feel the Datum network is an important facilitator and
technical solution for such a future.

The Datum network aims to disrupt current data broker model by giving more
direct and better value access to users data. This in turn empowers users by
regaining control of how their data gets used and shared. Users are incentivized
to use the Datum network for data storage not only by privacy but also by
monetization incentives. The more users using the Datum network the more
powerful the momentum becomes, eventually users are able to insist that data is
stored and handled through the Datum network.
Datum can be thought of as a decentralized version of Apple’s HealthKit, but for
any type of data instead of just healthcare data. HealthKit has led to a massive
opening of data by participating apps, however it is stored with a centralized entity,
Apple Inc., and is only available within Apple’s ecosystem. We expect to see the
same rapid adoption effect with the Datum network once it gains critical
momentum. Datum network is being built to enable the input of multiple types of
data, and allow user control of the said data types.

Datum Website
Datum Whitepaper

Social