ClearCoin Whitepaper

Abstract

Introduction
ClearCoin is a technology company that powers the real-time buying and selling of
media on decentralized applications and the broader digital environment. In 2017, the
cryptocurrency economy added hundreds of billions of dollars of market capitalization.
In the next ten years, the cryptocurrency economy could add trillions of dollars of
market capitalization [1]. This emerging industry has produced new decentralized
applications, platforms, and distributed blockchain ledgers. New media opportunities
have arisen as a result of the mainstream adoption of blockchain. Blockchain has gained
acceptance because its distributed ledger technology solved the double spending
problem for digital currencies. Blockchain solves similar problems for supply chains.
ClearCoin works with the supply chain of the $563 billion media and advertising
industry [2]. ClearCoin (XCLR) tokens power its distributed ledger blockchain
technology that can improve the supply chain of the rapidly growing media and
advertising industry. ClearCoin’s solutions increase efficiencies and reduce the reported
$16 billion of annual ad fraud.

Problem & Solution
Problem Worth Solving
Recent years have brought many new digital advertising formats to the market. New
display formats, new social formats, new video formats, and even emerging formats
like virtual reality are growing in the market. With the huge growth in digital
advertising spending, there has also been a growth in inaccuracies and fraud. In the
way that blockchain solved the double spending problem for digital currency,
blockchain can solve the ad fraud and inaccuracy problem for digital ads.

The digital advertising market continues to add billions of dollars every year. Digital
advertising is susceptible to fraud, uncertainty, and inaccuracies. A study by WPP’s
GroupM says ad fraud could cost businesses $16.4 billion in 2017. The $16.4 billion
represents 20% of the total market, a very significant number. It is very important to
advertisers to find a solution to the growing ad fraud problem. It has been stated by
many in the industry that they are seeking a solution.

ClearCoin Website
ClearCoin Whitepaper

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