CFun Whitepaper

Abstract

The vision of CFun, in the 24 months to come, is to subvert all existing
ways of creation, till that of socializing! Everyone may build their own
community via CFun, of which content is body and token is blood. Each
individual, company and product would build homeland exclusive to
themselves. CFun is to reshape tokenized online community, redefine
content-oriented social intercourse through Blockchain; redefine the value
of members of community by means of token, i.e. Tokenize Individual
Creativity.

Many brands, entertainment companies, gaming companies have strong
demands for IPs that meet their needs. Marketers want their customers to
remember their brands as vividly as they do for “Three Squirrels” (a
popular Chinese snack brand that promotes its brand with three cute
cartoon squirrels) and are willing to pay for suitable IPs. At the same time,
creators are actively digging for gold by creating new IPs, for instance,
internet video producers eagerly working to create the next “Princess
Promotion” (an internet drama series in China with great popularity and
financial returns). Suitable IPs can attract users, help personalize the
brand and bring customers closer,especially the younger generations.
Currently, the so-called Top IPs, which only accounts for less than 1% of
the total IPs, hog the spotlight and trade at sky-high prices; however, the
remaining 99% non-Top IPs (many are of high quality) are significantly
undervalued and difficult to be monetized. On the other hand, a vast
number of small and medium enterprises (SMEs, numbered about 40
million in China now) cannot afford and sonetimes do not need the Top
IPs; but it is difficult for them to find suitable IPs that fit their specific
needs. The concept of Intellectual Property (IP) has been distorted by the
traditional market — in fact, any created content with fans can be called
IPs, not just the Top 1% only.

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CFun Whitepaper

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