Loyalty is trust. Trust is called a new currency, much like the bitcoin, because the difference in trust
between a company and its competitor directly translates into how much money each is going to
Every year millions of retailers spend in excess of $20 billion on software that improves the loyalty of
their customers. They need to do that in order to stay competitive in the today’s crowded marketplace.
Loyalty programs are not only costly, but also time consuming and cumbersome to set up. Often times,
customers get only more frustrated from participation in them, complaining about difficulty to earn points
or bonuses and to redeem them. This results in the fact that most loyalty programs just don’t pay
themselves off, and shut down in less than 12 months’ time.
We are a team who has worked together for 5 years in GIFTD, an innovative profitable loyalty SaaS
company that helps hundreds of small and medium-sized e-commerce businesses to increase their
revenue by an average of more than 17%. We are building BitRewards as a spinoff from this
successful business, because blockchain technology allows for introducing a novel approach towards
loyalty and rewards market, which will create new value for customers, merchants and the
BitRewards is a blockchain loyalty platform and ecosystem that enables retailers to reward their
customers’ purchases, friends’ invited and other configurable actions with crypto-currency. It has an
absolute value for the customers, as they get for their purchases the liquid Ethereum-based tokens,
which can be redeemed for purchases or transferred to another crypto-wallet. The price of the tokens
is also set for growth due to our unique business model, so these rewards may go up in value in the
course of time, rather than expire.
BitRewards also brings a lot of benefits to the retailers, because they get customers that are more
satisfied with the rewards in crypto and become even more loyal. A comprehensive loyalty program
increases the retailers’ revenue by dozens of percents. The stores are also tapping into the cryptoenthusiasts audience, which is quite active and appreciates the attention from the regular businesses.
The unique value proposition for the retailers is that BitRewards will offer this valuable and expensive
loyalty technology free of charge. The retailers will only have to buy BIT in the open market to reward
their users. The value of such software starts from $200/month, therefore thousands of retailers will be
keen to connect to the platform. We can make such a claim, because we operate in the market of
rewards and loyalty software for more than 5 years, have more than five hundred clients – online stores
and deeply know their needs. BitRewards also uses AI-based predictive analytics, which allows to
configure the rewards and actions for each particular business to address its unique target audience
and achieve the highest return on investment from every dollar spent on the rewards.
BitRewards is compatible with most existing e-commerce systems (Magento, Shopify, WordPress,
Ecwid, etc.). It is easy to integrate and has a simple API.
Tokens — BIT
Internal BitRewards tokens are called BIT and comply with the ERC20 standard. BIT is an internal
currency and is used to conduct all operations within the BitRewards ecosystem.
Customers of the online stores participating in BitRewards Network will receive BIT as a cash-back —
a certain configurable amount or percent on their purchases, purchases of the friends that they referred
to the store, shares and likes in social networks and other actions. The cash-back will be credited to
the customer’s automatically created crypto-wallet connected to the store via BitRewards plugin.
BIT can be redeemed at the same store or with the other BitRewards participating merchants via an
online crypto-wallet connected to the participating merchants. Customer crypto-wallet’s BIT balance
may also be connected to the bank debit card, which the users can spend just as if they used their
regular Visa or Mastercard. The customers will appreciate the opportunity, because they get a liquid
crypto-currency, instead of loyalty points.
The customers can also buy BIT on the open market (e.g. exchanges, etc.) or via the Bancor liquidity
The private key to a token holder’s BIT can be stored on the wallet provided by the BitRewards network
platform, on the standard Ethereum wallet, or on any wallet supporting the ERC20.
The value of the BitRewards token will be determined on the open market, but only after the listing
formalities are completed and the tokens are allowed to be listed on the trading platforms. In most
exchanges tokens can be converted into ETH, Bitcoin or fiat. The token is accepted by all merchants
that use the loyalty platform and other partners of BitRewards Network.
The demand for the BIT tokens most likely will grow because of the limited initial issuance of 2 billion
tokens and the increasing number of retailers joining the platform exceeding the supply from the
customers who redeem the tokens for purchases or trade them at the open market, which will create
an ascending path of least resistance.