Bigbom Whitepaper

Bigbom Eco serves as a decentralized advertising ecosystem for all parties involved in online
advertising, inclusive of advertisers, service providers, content publishers, advertising channels, platforms. Bigbom Eco is being developed using smart contract, running on Ethereum
blockchain. We are proud to say that all data linked through Bigbom Eco is transparent, accurate, automated and immutable.
The Bigbom Marketplace concentrates on all service suppliers, who are rated and evaluated
by Bigbom Eco, and service buyers transparently. The Buyer or Advertiser is able to choose
the most suitable service supplier basing on the rating and reviews.
Bigbom iAds utilizes an auto-optimized advertising system on an array of channels, such as
Facebook, Google, Instagram, and Twitter. This system has been developed with a self-developed algorithm which facilitates the automatic optimization of advertisements, thus removing intermediaries in the decision-making process. Bigbom iAds will automatically deactivate
those ads that exhibit a relatively lower conversion rate, or incur higher cost prices than
expected. Advertisers will be able to manage ad campaigns according to KPIs, and the
system will then automatically allocate the budget towards efficient ads, campaigns and
channels. This helps advertisers conserving up to 80% of the campaign implementation effort
while decreasing the costs by as much as 20%. In return, this helps them increase their return
on investment (ROI).
The goal of companies and advertisers is to maximize their marketing impact while minimizing their marketing costs. In order to reach this goal, they have to target the right audience,
who needs or matches the ad and using the right channel at the right time.

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Bigbom Whitepaper

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