Network communication is expanding from moving information to the transmission of value. For the first
time, anyone can send scarce, authenticated and trusted value without intermediaries. This phenomenon
is poised to affect every industry and government process and give birth to a new economy. However, the
potential of blockchain to permeate society has been constrained by the complexity of the underlying
technology at this nascent stage.
Typically disruptive innovations are first relegated to early adopters and specialized industries or
academia, and blockchain has been no exception. To become mainstream, a key milestone must be met –
an advance that XPRIZE and Singularity University founder Peter Diamandis calls the “user interface
moment”. Diamandis, recognized as among the world’s most prominent futurists and business innovators,
describes user interface moments as when a platform or interface arrives that allows something formerly
difficult to become easy to use and build upon, unlocking its revenue generating potential.
Diamandis explains that the last most exciting user interface moment was the iPhone and Apple’s App
Store. The App Store allowed anyone to bring ideas to life and access a massive global audience. Since
2008, 300,000 developers have written 2 million apps that have been downloaded 140 billion times. Prior
to the App Store providing the interface moment to mobile, the potential to galvanize a creative army of
developers and artists remained unrealized. The App Store opened the door to a staggering era of wealth
creation and innovation, and changed the way humanity lives, works and plays. Another example is the
advent of Mosaic, the world’s first web browser from technologist Mark Andresen. Mosaic, which
eventually became commercially known as Netscape, was the interface moment for the internet. Once
browsers allowed developers to rapidly build capabilities that could reach a vast audience with low
friction, developers had an economic incentive to proliferate internet technology on an unprecedented
scale. An interface moment is when something complicated is suddenly easy to use and can be practically
applied to advance a personal or business economic interest.
BLOCKv is the interface moment for blockchain. BLOCKv provides interface protocol overlay on the
developer stack – the layer necessary to unleash exponential mainstream adoption. BLOCKv enables the
rapid development and distribution of interactive smart objects – “experiential currency” – that interact
with the end user. The most common units of provision for blockchain applications are virtual currencies,
and yet the UI layer for this asset has yet to mature. BLOCKv allows the currency to come alive and
interact meaningfully with the end user for the first time. In essence, it turns virtual currency into dynamic virtual goods.
The power of distributed ledger architecture is now connecting to the actual end user experience on top
of a shared data layer that becomes more powerful with each additional application built. At its heart,
BLOCKv is an open source, shared protocol that enhances the underlying distributed ledger and is made
available to individual applications. BLOCKv provides the vital piece of plumbing necessary for usercentric,
revenue generating blockchain applications.
When a conduit of value like a Bitcoin or Ether token evolves from a simple container or smart contract to
an emotionally satisfying multimedia experience, the promise of widespread adoption can be realized.
Suddenly cryptocurrencies become not just units of value but units of engagement value as well. This
enhances the nature of digital ownership with the power of human imagination. Now digital currencies can retain all the advantages of cryptocurrency such as scarcity, ownership, and tradability, but can also
take the form of:
• collectibles; digital esports cards, rare digital art, etc., any digital creation can be imbued with
scarcity and emotional power and traded on global exchanges with transparent economic
incentives back to the creators in perpetuity.
• coupons; redeemable smart objects come alive with 3D multimedia visual representations of value,
dynamic incentive structures, and functions that change based on location, sharing, and real-time
• loyalty programs; cryptos completely change the nature of loyalty programs, providing dynamic
vehicles for long term and value-based relationships with consumers. Having true value-based
distribution vehicles shatters today’s fading models of point systems and app overload.
• gift cards; shifts the industry from impersonal, cumbersome stored value cards to dynamic, visual,
tradeable, and deeply personalized and emotionally satisfying virtual goods. As actual products are
represented and delivered seamlessly at the speed of light, redeemable virtual objects
fundamentally change the gifting model.
• medical; scarce, traceable multimedia cryptos communicate within completely new formats, using
the asset class as a means of information and value delivery. Prescription bottles come alive and
refill themselves; secure HIPPA-compliant communication is spawned within the objects for more
efficient provider/consumer communication; informed consent videos and immutable signatures
create enhanced experiences, streamlined processes, and improved compliance.
• gaming: interoperable virtual goods between games and the real-world has been a goal of the
digital game industry for decades, yet continually out of reach for lack of an independent trust layer
that could adjudicate between disparate systems, companies and retail environments. BLOCKv
goods visualize differently depending on the device and environment, yet maintain their structural
integrity, uniqueness and identity as cryptocurrencies. This provides the open and freely available
mechanism for collaboration across the industry and opens up vast new revenue streams with
retailers and brands.
The use cases and applications on blockchain enabled by a shared interface layer on blockchain are no less
vital, diverse, and numerous than the apps in the App Store. The difference between the old model of the
Apple App Store and the new decentralized model, is that BLOCKv is not claiming central ownership of
the platform, but rather building an important service powered by its protocol coin, for and with the
developer community. BLOCKv is the shared UI layer for the next generation decentralized economy.